Online Marketing Workshop with Damien Mulley
Morning Objectives:
Attendance on this course will enable participants to:
- Understand the current trends on the World Wide Web.
- Understand the current principles of search engines, search marketing and website optimisation.
- Understand why ranking in the top ten of Google for certain search phrases can generate hundreds to thousands of daily website visitors.
- Understand that listening and soliciting for feedback is now the best way to attract new customers and retain existing ones.
- Design ad campaigns to attract more visitors and potential customers to your website(s).
- Create an overall Internet Marketing campaign that ties in onsite marketing, offsite marketing, search ads, banner ads and social network advertising.
Afternoon Objectives:
Attendance on this course in the afternoon will enable participants to:
- Understand the current trends on the World Wide Web.
- Understand the principles of "The Cluetrain Manifesto" and "Conversations are Markets"
- Understand that listening and soliciting for feedback is now the best way to attract new customers and retain existing ones.
- How to find webpages, websites, blogs and discussion forums that are discussing your business, product and business area.
- How to interact with those talking about your or your business area.
- Design social network campaigns to attract more visitors and potential customers to your website(s).